SassaB and Tracy Sanders: A Charming Reality

By: Jaime Page

Jewelry charms are all the rage right now, even in the world of young fashionistas. Enter Tracy Sanders and her adorable brainchild, SassaB Linkable Charms. Her daughter, Brooke, a little fashionista in her own right, grew bored with typical accessories. Using a charm from her own collection, Tracy decorated Brooke’s barrette and thus, the seed for her new business was planted.

From bejeweling her daughter’s hair adornment, the idea grew into a business creating linkable, tradable charms in all different varieties. In recent months, SassaB charms have made their way into the world of reality TV, making fans of Real Housewives of Orange County’s Tamra Barney and Heather Dubrow. While SassaB Charms have already made an impression on some of the RHOC tweens, Tracy would love to see some SassaB charms accessorizing the pre-teens of Kandi Buruss and Kim Zolciak from The Real Housewives of Atlanta and in the future, hopefully, Bethenny Frankel’s daughter, Bryn. Tracy, a fan of the Real Housewives’ franchise, relates to the entrepreneurial spirit that the ladies in the series embody.

All the charms hold a special place in Tracy’s heart, however, the Panda bear was the first charm created for the SassaB line. Looking at the charm reminds Tracy of the happy beginning when the idea for her jewelry began to flourish. The heart and rainbow charms were also two charms chosen for the line by Tracy’s nieces. Also, SassaB is not just a ‘girls only’ club; Tracy’s son, Hudson, adorns his backpack with the snake, squirrel and blue horse charms. Hudson looks forward to creating a sports charm collection with mom in the near future. Speaking of the future of SassaB, what else is up next for Tracy? Drawing from her roots as a young woman in NYC, the new women’s collection will have a very edgy, rock and roll type vibe.

I have had the fortunate experience of receiving a SassaB bracelet and charms for my five year-old daughter. My daughter, K, fell in love with the many options of charms and could not stop switching them from her backpack to the bracelet and even hung them on her jacket zipper. Not only did I find them absolutely adorable, but also I truly appreciate the lobster claw clasp that keeps the charms secured to each other or whatever my little diva attaches them to. The secure clasp avoids the tears that often come and money lost when a charm gets lost.

Now, readers, it’s your turn to jump on the hottest tween charm trend (No worries grown ups, you can sport them, too!). Just comment below about who in your life would love to be charmed by SassaB to win your very own SassaB hair tie with charms. TBB Reality will notify THREE lucky winners via email about their prize. In the meantime, check out to learn more about this amazing product and to see where you can purchase the adorable charms.


*Winners will be chosen at random on 8/31/13. Only US and Canada eligible.

34 thoughts on “SassaB and Tracy Sanders: A Charming Reality

  1. These are so cute. I especially like the heart and the panda. If I win, I would give it to my 13 year old niece. Unless I really love it and decide to keep it for myself. lol…

  2. Adorable! My 13 yr old granddaughter would have a hundred ways to wear these, on her backpack, her purse, her shoes, a barrette, a bracelet, a necklace, earrings….etc. Just too cute.

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  4. My 7 year old would absolutely love these charms!!! She is all about be fashionable–and a great way to start 2nd grade!(-:

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  7. My daughter would love to be charmed! and deserves to be charmed such a hard worker and never asks for anything. Best daughter a mom would or could ask for.

  8. My 8 year old daughter would love these! Not only does she have so gorgeous waist length hair that would look so cute with the charms but, she has been THE BEST kid this summer. We welcomed a new baby boy into our family and she has been such an amazing big sister to baby Braxton. I would love to give her these as a thank you!

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  13. I love the charms!! They are so cute! If I win them I quite possibly would wear them . But then my bffs sweet 2yr old would see them and beg for them. So ill just save us some drama and give them to her!;)

  14. At only 2 Sienna is already a fashionista! Accessories are her favorite thing. She would love some charms to spice up her fall wardrobe!

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  22. These are really cute accessories! They look durable too. I can picture these on my daughters back pack or pencil bag. Do they have other styles to choose from? Good luck all!

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