StarPower Pixies

When Rachel Hillary, owner of trendy pre-teen line, Purple Pixies took to Twitter last year her goal was to promote her business. It was about that time that she became a fan of the Lifetime series Dance Moms. Little did she know how a few tweets would change her life and her business forever.

TBB: Tell me about how you began working with Melissa, Maddie, and Mackenzie of Dance Moms:

RH: It’s really a whirlwind of a story. When the show first started airing, about a year ago, I was immediately hooked. I was just starting to use Twitter at the time and had tweeted the Moms on the show about the brand. I sent each of the girls a couple of items from the line. Each of the Dance Moms tweeted a thank you to me which was the beginning of my Twitter following. Through Twitter I became friendly with Melissa Gisoni, mom to Maddie and Mackenzie Ziegler. The girls loved the line and she graciously tweeted photos whenever the girls would wear something from it. There is nothing like seeing your designs tweeted to hundreds of thousands of followers, but to know that the kids liked what they were wearing meant even more than the exposure. Shortly thereafter, Maddie wore one of our tops on the cover of Dream Magazine and then I can say, the rest is history!

This past summer Purple Pixies collaborated with Maddie and Mackenzie to design a limited edition  t-shirt.  The girls are StarPower ambassadors for Starlight Children’s Foundation and $5 from each t-shirt sale is donated there.
TBB: You recently hosted a huge meet and greet with the girls and Starlight. Tell us about your recent event, how did you develop the idea?

RH: Starlight Children’s Foundation approached us about doing an official launch party for the t-shirt in celebration of the fundraising efforts.  Knowing that Dance Moms had developed an extremely large following of young girls, we thought it would be am amazing opportunity to do a meet and greet in NYC.

TBB: What are some of the challenges one faces coordinating such a large event?

RH: Well, we knew Dance Moms fans were loyal and dedicated but little did we know how fast the tickets to the event would sell. Our VIP event in celebration of Maddie’s 10th birthday sold out within an hour of going on sale, and we had to close the event to sales after only 3 weeks. We had sold over 700 tickets. They say hindsight is 20/20, and the only challenge faced in the planning was handling the enormous amount of ticket sales.

TBB: How much money did you raise?

RH: We have raised about $5,000 since the launch of the fundraiser in the beginning of August.

TBB: Any other events you will be planning with Dance Moms?

RH: Nothing at the moment.  But you’ll hear about any future events on twitter.  Follow @PurplePixiesNY, @Dancemom1313, @MaddieZiegler, and @Mackenzieboo13

TBB: Where can we order the shirts?

RH: The shirts, as well as dance bags which are autographed by the girls, are available on our site .

*Love Purple Pixies as much as we do? Keep your eye out for a special holiday offer for TBB readers!